‘Changing Lives’ the partnership between Kenya Airways, AMREF and the Rotary Club of Nairobi has got off to a flying start – literally.
Launched in March this year, 'Changing Lives' is raising money to provide clean water, education, environmental sustainability and health care to communities across Africa. Over the next three years Kenya Airways hopes to collect US$900,000 from the three million passengers it flies every year by encouraging them to donate loose change.
AMREF and the Nairobi Rotary Club will use the money to help disadvantaged people in Africa. The Rotary and AMREF brands are globally recognised and respected, with a presence in countries where Kenya Airways flies. “This is an excellent opportunity for Kenya Airways passengers to get involved in projects that directly touch the lives of people, improving their health and livelihood,” says Dr Michael Smalley, AMREF’s Director General.
Three months after the launch, 'Changing Lives' has proved very popular with Kenya Airways passengers, who have eagerly supported the cause, generously donating their change, and sometimes much more than change. The money is placed in special envelopes provided on board the plane and collected by flight attendants, who are always ready to answer questions. Passengers will receive regular updates on the how the money collected is used, so that they can see how their contributions are changing the lives of others.
The success of the programme has to a large extent been as a result of the efforts of Kenya Airways crew, led by flight pursers, who have taken up their duties as 'Changing Lives' ambassadors with great enthusiasm.
Below are a few remarks from happy passengers after they received a ‘Thank You’ note from AMREF for their donations.
“Thanks. I never dreamt that I would receive an email for the little change I deposited. This makes me feel I should do more next time.” John M
“Thank you for acknowledging the small change I gave. I am a frequent flier and next time there will be some good change.” Enoch H O
“Thank you for writing to me. I didn't know this was such an important organisation. When I come again I hope to give more. Thanks and keep it up. See you in the future.” George
“You are welcome. I will always be ready to assist if called upon. I also want to wish you well as you continue with the struggle to change lives.” Henry R
“Thanks for the surprise feedback. I am now more committed than ever to contributing to any causes you may have. Just keep me in the loop. Thanks so much for changing my life too.” P. G
